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graduate program

Department of Mass Communication

Introduction

It has been established that communication is life, for any institution or a nation to grow, communication is the key to the success, and this has made us to understand the essence of communication in all human endeavours. The emergence of technology in this 21st century has given room to acceptability and wider usage of all forms of media to reach the whole world and it has made the world to be a global village. The invention of this technology paved way for high demand of expertise and a lot of people have created a niche in it as a profession in the field of Mass Communication for survival. The demand and concentration on it has made virtually ninety percent of tertiary institutions in the country to create a program for training of people in various aspect of it in order to meet the high demand of the market force.

Mass Communication is the process of imparting and exchanging information through mass media to a large segment of population at the same time. It differs from other forms of communication such as intrapersonal, interpersonal group or even organizational communication, because it focuses particularly on resources transmitting information to numerous receivers at the same time. The study of mass communication is not completely, but as most importantly concern with how the content of mass communication persuades or otherwise affects the behaviour, the attitude, opinion, or emotion of the people receiving the information. Mass Communication is proactive more than reactive in the digital age and the advent of new technological wave has brought about the globalization of concepts, events and practices.

Mass Communication uses multiple medium, such as radio, television, social networking, billboards, newspapers, magazines, books, film and the internet to transmit quickly to many people who generally stay far away from the source of information. It is pertinent to note that, there are major connections between the media that is being consumed, via mass communication, and our culture.

Our zeal is to raise generational communicators who can compete favourably both locally and internationally which has led to the establishment of a Department of Mass Communication. The program is designed in such a way that students will be exposed to all aspect of Mass Communication (Journalism-Broadcast and Print, Public Relations and Advertising) that will make them complete mass communicators.

Philosophy of the department

 To offer an undergraduate professionally oriented programme for the aspiring Nigerian Journalists, Communicator, Broadcasters Public Relations and Advertising practioaners.

  • To train and / or retrain Nigerian Journalists, Broadcasters, Public Relations and Advertising Practioners for leadership positions in the mass media organizations in Nigeria and the world.
  • To provide the Mass Communication Students with the opportunity to master the art of communicating with that transcends all disciplines, whether in writing or broadcasting.  Newscasts, or writing a speech for the Company Chief Executive Officer (CEO), or writing Advertising or Public Relation copy to sell or promote a product to the masses.
  • To train Nigerian media men and women, as the trustees of the public trust, to be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues.
  • To produce Nigerian Mass Communicators who will continue to protect the basic principles of the PEOPLE’S RIGHT TO KNOW as the Fourth Estate of the Realm.

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